Practice Building: Create a Powerful and Targeted Call to Action for Your Prospects
A “Call To Action” is an invitation for your prospective clients to actively engage you in some way- directly or indirectly.
Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services.
Effective marketing will Always include a Specific, Easy, Targeted, Compelling, and usually Free, call to action.
Everything you send out can and should include a call to action; e-mails (in the signature line), web site, flyers, business card, advertising, announcements, newsletters, even the outgoing greeting of your voicemail system.
Three Types of Calls To Action
-Please forward to your interested colleagues
-Your feedback would be appreciated!
-Please reply and let me know what you think
-If you find this valuable, please pass it on to steel bite pro someone you care about
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-To register for my free e-program…
-Visit my web site for
-To schedule a complimentary sample session
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-Subscribe to my free monthly newsletter
-Listen to free audio program
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-Register by… to qualify for early bird rate
-Bring a friend for 50% discount
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When a prospect acts on any of the above, they are interacting with you and become a warmer lead.
The three types of calls to action have different purposes and timing, and your marketing efforts should include a combination.
What can you invite your prospective clients to do, what can you offer them, that they would be likely to act upon, that would build your relationship with them?