Getting Into the Blogging World

From some years back weblogs (or simply “blogs”) have become one of the most popular ways of online publishing and communication. While still most of them have no commercial purpose, blogs as a makerting tool (or even as a business by itself) are increasing its presence on the Internet.

WHAT ARE BLOGS? http://bluegraydaily.com/

Though there are different approaches to weblogs, they can be defined as web sites where users post entries (news, articles…), updated frequently and normally reflecting the thoughts of the blog’s creator. Those entries (posts) are typically listed in reverse chronological order (the most recent entry on the top).

Most blogs allow visitors to leave their own comments on the diverse entries or even references from other blogs (trackbacks). This communication between different blogs and bloggers is one of the main factors involved in the fast growth of the so-called “blogosphere” (the whole community of blogs) and its current influence.


Blogs are constantly creating new business opportunities. While some time ago blogs were almost an exclusive territory for non-professional bloggers sharing their thoughts, experiences and ideas, currently small and large business have a wide presence in the blogging world. There are a number of potential benefits of adding a blog as part of your marketing strategy or as a business model:

The basic strategy is very simple. Find a niche market that isn’t oversaturated. Develop a list of related keywords people are searching on. Then write an article optimized for each one of your keywords. Once you have your articles, upload them to your site. Monitize your site with affiliate links and Adsense.

For this kind of niche site to be effective and make money, it is imperative that you get free traffic, and a lot of it. And that’s exactly where a blog can be your best friend.

At its very simplest, a blog is just a structure. It’s the bones of a web site. A blog is a simple way to publish and display your content online. Most of us think of blogs as a chronicle of news events, or commentary on news and items of interest. Or personal diaries.

Few people stop to think that you can build any kind of website with a blog. In reality, a blog can be used very effectively to build a niche site. The fact of the matter is, a blog is the easiest way to publish your niche site content. But the biggest reason to use a blog is that it can drive traffic to your site a lot faster than a statically-built site. A niche site built with a blog is a very powerful strategy.