Get Blogging to Get Sales (Part 2)
A professional-looking online presence is crucial for salespeople, including cold calling telemarketing salespeople, who want to build their businesses by improving lead generation and booking more appointments.
In part one of this article, we looked at blogs and learned how you can use blogs to connect with prospects that matter… with prospects who become sales leads. (As a refresher, Blogs – short for “web logs” – are online diaries that allow bloggers to post their thoughts, ideas, and to interact with the world around them. Blogs have been around for many years, primarily as a way for individuals to record their thoughts and feelings. Only in recent years has it grown in popularity as a mainstream way for businesses to generate sales leads and serve customers). In this article we will “drill down” to talk about how you can configure your blog and create individual blogs that help your telemarketing business succeed.
When it comes time to post your sales blog, pick a topic and decide what you are going to say https://arsprojecta.com/. A great way to start is by looking at other sites, blogs, newsletters, and magazines to see what other people are saying about the topic. Quote references and talk about other people’s opinions then discuss your own opinion on the matter. This will make your topic timely and relevant and that helps increase appointments because readers will learn to trust you for timely information.
Another excellent way to build readership and have something to say is to talk about a recent experience you have had and then extrapolate a valuable lesson from that experience for your readers. For example, if you sell bug repellent, you might say: “The other day I was at a picnic. The mosquitoes were terrible! I learned that I should always bring mosquito repellent to picnics.” Then, if appropriate, include a link to your sales page.
People who read blogs do not want to read cold hard facts or obvious sales messages. They want to connect with the blogger. Once they’ve connected with you, then they will be more likely to book appointments. On your blog, be sure to include plenty of opinion, insight, and experience in each of your posts. Links are helpful, too. When prospects find you helpful they will be more likely to stay on your site and you will be more likely to generate sales in the future.
Other helpful ideas for your blog include:
oEnabling comments. This will allow your readers to read and then talk about your ideas. Sometime the comments will be frank and honest, other times people will give you encouragement. Blogs are all about sharing ideas and getting feedback from others. And, it helps to increase a sense of ownership among prospects so that they will be more willing to book appointments.
oParticipate in other peoples’ blogs. Other people have blogs and if you comment on their blogs, there is a good chance that they will come and participate on yours. That’s a great way to generate leads! The blogging community is a tight community. Just remember that you are a business so when you comment on other people’s blogs, these could be potential customers and thus your comment should be positive. If you give comments, you’ll increase the likelihood of receiving comments (and probably regular readers) and sales meetings.
oAdd blogs to your blog roll and try to get listed on others’ blog rolls. Many people have “blog rolls” on their site which is a list of blogs they read. (Hint: You should have a blog roll on your site). Appearing on other people’s blog rolls is a great way to get read by more people… more prospects for more sales.
oInclude Links 2 U. Be sure to link to past posts you’ve made on related topics. If you blog about dogs and you are blogging today about poodles, find previous posts in which you blogged about poodles and link to those, too. Prospects who are engaged in the topic will look at post topics and that’s another opportunity for you to make a sales presentation.
oInclude Trackbacks. Trackbacks are references to other people’s blogs. When you blog on a post inspired from another blog, send that person a trackback. When people read the other blog and click the trackback, they’ll read about what you had to say and may become loyal readers of your site… and potential customers.
Blogs are great tools every online marketer can use to drive traffic to a website. While many think that blogs are the “lesser” form of websites, the truth is, blogs are actually more effective than websites in some cases. This is because blogs provide a more personalized feel to the visitors by enabling them to connect with the blog owner, add comments, subscribe to RSS, and trackbacks. Blogs are not really that different from websites although they provide visitors with greater access to connect with the owner and other visitors to the blog.
So it is apparent that optimizing your blog should form a large part of your online promotion. If you optimize a particular document and it gets indexed and then ranked by the search engines, then this is search engine marketing. Online marketers need to be aware that blogs should be used as an important part of the overall marketing mix for an online business.
Blog software should be used to easily manage the different kinds of content available on the website including the archive newsletters, the online media room, the frequently asked questions, and product updates. These factors can contribute a lot to the search engine rankings. Take note that these tips apply both to regular search engines as well as the specialized blog engines. These applications in your blog can increase your credibility and improve communications with your site visitors as well.
However, as an online marketer, you must not think that blogs are the easy way to promote because sure, it has its advantages, but it requires constant work as well. Working smart is particularly essential when you are optimizing your blog because you have to deal with other competitors as well. Of course though, it is a given for you to find the right keyword in which to optimize your blog for. As you see, this is actually very similar to website optimization.
There are many benefits that an online marketer can derive when he has a blog including:
1. Having a highly structured content – because blog software has the category feature which allows the categorization of content according to its themes. This feature makes blogs easier to algorithmically classify everything that is written. You are also making it easier for the search engine to understand what your site is all about so you will have a better chance of ranking well on those topics.