How to Make Money on the Internet – Starting Today
Starting a “for profit” website is a much different today than I was just a few short years ago. In the past we would recommend purchasing a domain name then designing web pages using an application like Microsoft FrontPage or some other HTML editor. These pages would then be published to your web server where they would simply sit waiting for someone to view them. Back then, we would put up a five or 10 or 20 pages then consider a website complete.
Today the process is much different Sherry Dyson. Today we use blogs and in many cases we don’t even have to purchase anything (there are dozens of places that will allow us to create free blog instantly).
We use blogs because of the ease of deployment and ease of management. Today’s websites are no longer static things that have a beginning and an end, today websites are on-going “works in progress”.
As a blogger, you’ll need to realize that a theme or niche is forever evolving. There can never be a point where you say, “I’ve written all there is to know about the subject this website is done”, there is always something else to report on.
This evolutionary process is a good thing. It allows the smart bloggers to keep coming up with fresh topics to write about. Search engines (especially Google) love fresh content and reward those that keep their blogs updated. The bottom line the more that you post fresh original content, the more likely you’ll be getting traffic from Google.
Google News is a great place to look for new ideas for your niche. Simply go to the Google News website news.google.com and enter your niche topic in the search form and click enter. This will return the latest news items related to your topic. From there, simply read a few of the topics that interest you then blog about them.
What’s key here, is that you report on articles with your own point of view. In fact, a great technique here is to search out articles that you disagree with, and then write a blog post disputing the original article. This is how we develop our “voice” as bloggers.
Negative or incorrect information that goes unchecked, uncorrected or un-refuted can erode and even destroy your company’s positive reputation. That’s why you must negate and neutralize harmful stories before they cause a public relations crisis.
The dissemination of news by only newspapers, radio and television is almost a quaint memory. Now, just about anyone can generate what they consider news and important information at the speed of light via the Internet. They can also use the Internet to smear your company’s name and reputation.
When we were dealing only with print, radio and television, our ability to monitor and respond to the news was relatively straight forward. We had time — however limited — to organize our facts, develop a response, plan our actions then get the word out. But that situation has changed dramatically.
At a recent crisis communications conference, Roger Conner, Vice President, Communications for Marriott, said the new acceptable level for a first public response to a crisis is 10-15 minutes.
With the proliferation of blogs and networking sites, both good and bad news, correct and incorrect information can spread and consume like electronic kudzu. Under the right circumstances, a minuscule blog can pump out information with the strength, reach and impact of the New York Times.