WordPress Magazine Themes: When Are They A Good Option For Your Business?
their content every day. WordPress is a reliable platform for many different kinds of activities, such as blogs, companies, portfolios, galleries, and so on. It offers many advantages to business owners: you can enhance a closer dialogue with your potential prospects and customers, and you can promote new products and events.
There are thousands of WordPress themes, but some of the most popular are Magazine themes. They are very powerful because you can offer a lot of information in an easy-to-digest way Elisa Gayle Ritter. There are many different designs available. When choosing the most suitable one for you, you should take into account that the ones with many thumbnails and sliders on a page can push up your page views easily.
Apart from that, you should always think in your audience. If your visitors want to see many different views of your products, look for a theme that has a gallery instead of one more text-based. Magazine themes can be free or paid. Of course the price matters, but in business, free things do not always offer the highest revenues. It is sometimes necessary to spend some money to get better profits, and get more sales.
Besides, some free themes have been created to build backlinks to the authors’ sites and after some time, they put the theme off line or they turn it into a premium one. Besides, they don’t usually offer customer support, and believe me, you can undergo great pain if problems arise, which happens quite often. In addition, they often leave a footer link on your site, and this doesn’t benefit your SEO rank.
Now, of course, it’s not nearly so easy for magazines to lure new subscribers. Print readership is down drastically and many magazines have not been able to survive the move to a digital age. Those that are still standing have a potentially insurmountable foe in the bookstores that offer upbeat cafes and copious amounts of coffee and pastries, all of which makes it just too easy for people to read a magazine every month without actually subscribing to it.
The news is not all bad though, and the challenging landscape for all print publications has allowed email marketing for magazines to flourish. Indeed, the relationship between magazines and email marketing is not only an essential one, but one that can help publicize the magazine on all of its platforms.
Whether those that publish the magazine and those that write for it like it or not, a magazine’s website is more important and essential these days than the actual print product itself. With email marketing for magazines, campaigns can work hand-in-hand in terms of promotion of all the content, both in print and online.
While a website allows a magazine to post breaking news on a daily-or hourly-basis and provides readers the opportunity to read the stories from the weekly, bi-weekly or monthly print edition before it lands in their mailbox, it will also serve as the starting point for email marketing for magazines. On a prominent part of the home page, supply a prompt to readers asking them to provide their email addresses. Make it clear that email is the best way to learn about the magazine’s latest content and all the news in the industry that the magazine covers.
Having email addresses on file also makes it far easier to implement an email marketing campaign for magazines. Pitching new subscribers via email is a much less expensive and much more effective means of boosting circulation than traditional-and costly-methods such as newspaper ads, television ads or bulk mailings. This campaign will accomplish marketing objectives while allowing the magazine to save money.
Plus, people are much more likely to read, absorb and react to emails, especially given that the software provides plenty of personalization options as well as the ability of the recipient to either save the messages or forward them on to other friends who might be interested in the magazine.